Bookseller in the understanding of the majority is nestled on the chair the man who with a mug of tea and delicious-smelling new pages of a novel in my hands awaiting the infrequent visitors. Our heroine, Anna Yakovleva, ready to dispel this romantic image. In his telegram channel «Monologues of knigotorgovyi» she describes with humor the harsh days of the seller’s independent bookshop of «Change» in Novosibirsk.
Author chert-poberi.ru I talked with Anna about the realities of this profession and is pleased to publish this interview. And in the end you will find a bonus — most hilarious posts of its channel.
— You have several years working in bookstores. Is it possible to predict the client’s desire, when he comes into the store?
— No, of course. It is worked in chain stores, when I was selling textbooks and «Shantaram»: there is, Yes, about clear. And in a small store with a modern selection of assortment every guest without pathos, special. And there is nothing more interesting than to observe carefully what will bring you to the cashier is the one who refused to help and wants to look for the book myself, not knowing why they came. Most impressed me of the book I found it so — his colleagues, in a free aimless swimming.
— What literature is now «in trend» and how you relate to the customer?
— Yes, some trends! The books are decent, no ads, no Central field, at least one, for discussion. The circulation of the books are tiny, from 1 thousand to 5 thousand, the bestsellers, the 100 thousand across the country and Russian-speaking readers abroad about any trends can be discussed seriously? Again, the specifics of the independent bookstore is to create demand, not meet it. So we top what we brought, and not what we ordered, although marketing activities publishers really facilitate our work.
— How fair is the view that people do not read?
— 0 %. People read a lot, we have solid letters before my eyes 24/7, and you can live well and be good, smart, productive and useful person in the society, does not read books. We really want to ruin the story «who can’t read, that evil fool»: the book is pure fun, a nice hobby, area of interest and art form, not a propaganda tool of ideas about how best to show off. Want — read, want — no. You owe nothing to anyone, and it’s our job to show that you may like to entertain or comfort.
— What is the stereotype about the profession collapsed first?
— I quite long to remember about the expectations from the profession, but the main stereotype: «Sitting in the heat and read all day, and still get money for it, always wanted(a) to work in a book». Work in book is primarily physical work, and if it is a brick and mortar store, and private, you are not only consultant, but also cleaner, Barista, merchandiser, accountant, Director, PR and a dozen specialists. It is hard work for little money, do not dream about it.
— What should you do buyer to become your pet?
To be a buyer. Like, declarations of love, nice conversations, stories about us to your friends is supervazhnye and nice, but if we don’t sell books (meaning to change them for money), all this would not exist. If you want to make a nice book — buy book, so we all win.
— Your top 5 books 2019.
— Oh, it’s hard… When your work involves reading and new books, you pretty quickly learn to choose good and not read what does not go down. But, if you choose the ones that I recommend as a relatively universal or important reading is «Division» Alexey Salnikov, a relatively overlooked his work. Scary love it for the proximity to the man: not all geniuses notice other people, much less love them.
Got some new books from Anna Starobinets («Gods mango») and Daria Wardenburg («March of the skulls»). Suddenly responding to a question about trends, formulate their observation that children’s and adolescent prose talking about the present more honest, more poetic and brighter than highbrow adult. Was published in the Russian book «Lampushka» Annette is Shap and this is a perfect book, full of adventures (you can finally move all those «julverne»!). If you have one of those, «Oh, my child doesn’t like to read, need magic pill», the «Lampushka» is a she.
And at the end of the year website «so it goes» released an anthology of their best lyrics. I don’t have time to read everything on the screen and would love the opportunity to read it in a more familiar and memorable book format. Not to mention the fact that it superpuestas and convenient way to thank them for a tremendous job, receiving in return a physical object, not only dussasana.
— What would you like to say or recommend to our readers?
— Buy books in independent book stores: additionally, these shops live and, in addition to the books themselves, will give you experiences and points of growth, they move the industry and culture.
And now a bonus with vivid stories and sightings of Anna
How do you prefer to read books on paper or electronically?
Photos on the preview the Soliloquies of knigotorgovyi / Telegram, the Monologues of knigotorgovyi / Telegram, Publishing house «White crow»