A Billboard of «Dracula» changes depending on the time of day (9 photos + 2 videos)

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The BBC has launched a new series «Dracula,» created by the same team that gave us «Sherlock» and the recent «Doctor Who». So it’s probably worth it. However, to really attract the attention of potential viewers, was launched as inventive advertising: the image on the Billboard is fully revealed only after sunset!

These billboards are placed at busy intersections in London and Birmingham. Stuck in the shield stakes (the most affordable means of combating vampires), arranged in a specific order, the evening begins to cast amazing shadow…


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Mini-series consists of three episodes

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I’d like to hope that the film invested the same ingenuity as in its advertising.

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